Frequently Asked Questions

Why does digital and physical mixing differ?

Screens emit light (additive: R+G+B = white). Paint absorbs light (subtractive: mixing all colors approaches black). Red + Blue on screen = magenta; in paint = purple.

What is HEX color code?

HEX uses 6 hexadecimal digits to represent RGB. #FF0000 = red (FF=255 red, 00 green, 00 blue).